Splattergate! I’ve seen the film once, and not really had the stomach for a second viewing. But the Richard Curtis-directed short promo on behalf of the 10:10 movement is turning out to be one of marketing’s all-time disaster stories.
On a more serious level, I think it exposes some of the darker side of the environmental activist movement. Not all its adherents, to be sure, but enough of those in power to make many members of the public, who as yet haven’t given the issue much thought, distinctly uneasy.
As a campaign to win hearts and minds, it could well have been written by our God-Emperor himself. Wouldn’t you say?